4 Quick Tips to Optimize Website Conversions

By Jason McClain | June 1, 2016 | 0 Comment

So, you’ve had your website up for a while now, and you want to optimize website conversions to achieve better results? This is one of the aspects of your business that you can test and tweak to get the best results possible. You’re not here because you want to go through type of trial and error, though, right? You’re here because you know I can help you get better website conversions and improve your business website conversions.

Quick Tips to Optimize Website Conversions

Use these 4 quick tips to give you a head start to quick website conversions.

1. Title tags and meta descriptions

A good search engine optimization strategy is key, but you can start off with your title tags and met descriptions. These are elements that actually appear in the search engines and tell users what you website is all about. After all, that’s where website conversions begin. You can’t convert readers who aren’t getting to your site. Here are few tips that will have your title tags and meta descriptions doing all the work you to improve you business website conversions:

  1. Make your title tags and met descriptions all unique and place keywords at the front whenever possible.
  2. Use the right amount of characters. Title tags should be about 70 characters including spaces. For meta descriptions, keep them between 120 and 150 characters.

2. Write Effective Headlines

After the titles and met descriptions, the next thing visitors will see are your headlines. These can be the difference between a visitor becoming a website conversion or clicking away. You only have a couple seconds to grab their attention, so it better be good. Some people utilize the 50/50 rule here by spending as much as half their writing time coming up with an effective headline. Check the 4 U’s approach as presented by American Writers & Artists.

Headlines, subheadings, and even bullet points should follow these simple rules:

  1. Useful to the reader
  2. Create a sense of Urgency
  3. Present a Unique idea
  4. Be Ultra-specific

Don’t forget your keywords when you are composing your headlines. Everything needs to work together in one coherent group to optimize website conversions.

 3. Calls to Action

Personalize your calls to action each time you have a chance. Obviously, you can’t call each person that visits your website by name, but you can once they sign up to your list. In the mean time, ensure that calls to action on your website are as dynamic as possible. Don’t be afraid to take the time to write specific calls to action each time you create content. This will further optimize website conversions rather than just having a general call to action that appears on every page of your site. Don’t forget to ask visitors to subscribe!

4. Keep forms and Interactions simple

Making things too detailed and complicated for your visitors is a mistake, but it’s reversible. Since you’ve clearly presented your call to action, make sure the conversion portion of the action is easy. Provide your visitors with the best opportunity and you’ll find that your website conversions are doing better. Keep testing until they are optimized. Here are a few tips:

  1. Only use form fields you absolutely need. Do you really need someone’s last name? No.
  2. Place your opt-in form at the top of your page or above the fold.
  3. Don’t use CAPTCHA’s if you can help it.
  4. Make sure visitors know they are opting into your list.

Wrap Up

Following these 4 quick tips will help you optimize website conversions and you should begin seeing a signification difference within a few weeks. Remember, these are ongoing tasks. You can just set and forget your website conversions without a continuing effort. You end goal is to create a funnel where your leads’ only obvious outcome is to convert. Keep this in mind when you are working on your funnels.

I’d love to hear from you in the comments if you have more quick tips that you’ve found in your own journey. Don’t forget to subscribe!



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