A Guide on How to Get Featured on Google Snippets

By Jason McClain | May 22, 2016 | 0 Comment

How can I get my content featured on Google Snippets is the burning question for many content creators out there. If you’re new to Internet marketing, then one of the first things you have learned or will learn is that everyone wants to be the top result on Google. If Google has a service, tool, or feature, you want to know about it and be among the first using it in hopes of getting even a small piece of the advantage. Google Snippets is no different, but what are they?

What Are Google Snippets?

If you’ve performed a Google search involving a question recently, then you’ve seen them before. Google Snippets appear at the top of the search results in a box with text that answers your question. I’m sure I don’t have to tell you why you would want your content featured in that box. The summary appears with the title and URL to the original content.

There are 3 types of Google Snippets which depend upon the search query:

  • Paragraph
  • List
  • Table

The paragraph snippet is the most popular.

Why Google Snippets Are Important

Getting featured on Google Snippets allows you first page results even if your organic rank is significantly lower than that. The benefits of getting featured on Google Snippets are many. Let’s take a look at a few:

  • Authority – Getting featured means Google selected your content above all others as the one that answered the question the best without going outside of their guidelines
  • Winning – Beat your competition, and probably leave them wondering how you did it. I was certainly scratching my head the first time I saw Google Snippets
  • Traffic Boost – Traffic is the whole reason everyone wants to be on the Google first page. Getting featured on Google Snippets is even better because not only are you on the first page, you’re in the top result on Google

If these reasons aren’t enough, check out these numbers from STAT.

Google Snippets Related Topics

As of this month, Google is now showing related topics in the Google Snippets box.It was only a matter of time. The related topics show differently than the actual snippets though. The related topics link to related search terms rather than singling out one website like the snippet does.

How To Optimize Your Content For The Google Snippet

Ultimately, the burning question here is how in the world you get your content featured on Google Snippets. I’ve got some action steps for you to make that happen. Let’s do this!

  1. Put your keyword as someone would type it into Google as a heading tag in your content. It can be h2, h3, or h4, etc.
  2. Answer the query in the body of your content directly after that heading in 54 to 58 words.
  3. If the answer is complicated, number your response.
  4. Answer the query logically. An unclear answer won’t get featured on Google Snippets.
  5. Work to rank on the first page for your keyword.

To really skyrocket your results and simplify the steps in this list, do proper keyword research prior to choosing your query keyword. Create content with the sole intention of optimizing it for Google Snippets.

Wrap Up

Have you been featured on Google Snippets? Let me know in the comments. This is an amazing way to do some top-notch search engine optimization without killing yourself with back links and general on-page craziness. I know how tedious search engine optimization can be and you’re really only aiming for the Google first page. By optimizing for Google Snippets, you could outrank all of that as the top result on Google. That’s no small feat. If this guide helps you accomplish that, I’d love to hear about it in the comments as well.


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