By Jason McClain | July 6, 2016 | 0 Comment
I take email platform evaluation very seriously because email marketing is the basis of any business online. If you’re not working to build that list, then you’re not actively building your business. Building a list of contacts is the first and most valuable asset you can build for your business. It’s easy, and you can start from day one.
There are a lot of email marketing platforms out there to help you accomplish building a list. Today, I’m going to review iContact and we’ll see what it’s all about.
iContact maintains a four out of five star rating for email marketing platforms pretty much across the board on various review sites. One of the sentiments you’ll see a lot about iContact is its ease of use. It also tends to rank pretty high across online comparison reviews with the likes of Aweber and Get Response. Let’s take a deeper look, and make sure it has everything an Internet marketer needs.
One of iContact’s biggest draws is its integration with Salesforce, the popular customer relations management platform. This makes iContact’s target audience seem to be smaller businesses and agencies. The email marketing platform also has competitive pricing, and will start new users out with a 30-day free trial.
If you are seriously considering going with this email marketing platform, then I highly recommend doing the free trial. This allows you to get in there and see if the look and feel of the email marketing tools work for you. All it takes is a lack of one key feature you need for your business to render some email platforms useless, so make sure you check it out first.
More Features Include:
iContact certainly shines in the feature department. It is a viable option for an email marketer, and you can get good email marketing results from a platform like this.
Now, let’s take a look at the deal-breakers.
Once you decide to engage in email marketing, having a platform that covers all the bases is essential. The easier it is for you to get in there and set up your form and begin capturing leads, the better. So, where does iContact fall short? Let’s take a look.
Listen, iContact is a viable email marketing platform especially if you’re starting out. The price is right and it will get the job done. However, for this email platform evaluation, I recommend a platform with fewer deal-breakers. There are a few things in there you absolutely need to achieve email marketing success like responsive pages and images. I digress, if ease of use is your thing, you’re just building a list to send products and services to, and you won’t be doing a newsletter, than you can get these few simple things done with iContact.
How are you using your email marketing platform? Is it working well for you? I’d love to hear from you in the comments!