Jason McClain’s Social Media Platform Evaluation

By Jason McClain | June 8, 2016 | 1 Comment

You’ll be thanking me for this social media platform evaluation if you have set out on the daunting journey to find a social media platform software for your business. The problems here are:

  1. There are hundreds of choices
  2. There isn’t one solution yet that covers it all

Many of these social media platforms have fantastic features, but there still isn’t one main platform that covers all the bases. What tends to happen is agencies end up using a combination of a few to accomplish their social media goals. Let’s take a more in-depth look at a few of these social media platforms.

Everypost

Everypost has a simple black and white, distraction-free interface. Once you log in, you are able to pull visual content from sites like YouTube, Flickr, and Pinterest to enhance your text posts. Everypost covers all of the standard social media platform features while delivering a few unique things like the ability to create a post and then customize it for posting over all of your social media profiles.

Supported Networks: Everypost supports Facebook, Twitter, LinkedIn, Google+, Pinterest, and Tumblr.

Pricing: Everypost offers 6 pricing options ranging from free to enterprise level social media management.

Buffer

Buffer is a great social media platform. The dashboard is straightforward and simple to figure out. You can schedule out your entire week or month on the major social media networks in just few minutes. In addition to the ability to publish your posts in real time, you can also schedule them or add them to the queue. Buffer will then publish your posts during the most optimal times for you.

Supported Networks: Buffer supports Facebook, Twitter, LinkedIn, Google+, and Pinterest.

Pricing: Buffer offers the standard pricing options ranging from free to enterprise level.

SproutSocial

SproutSocial is an exceptional social media platform. It offers the best reporting feature of all of them, hands down. The analytics are robust and allow the platform to generate beautiful and colorful reports that will absolutely wow you or your clients. SproutSocial also has great monitoring tools included that other platforms charge extra for, so it’s a strong contender in social media for business.

Supported Networks: SproutSocial supports Facebook, Twitter, LinkedIn, and Google+.

Pricing: SproutSocial has 4 pricing options ranging from $59 monthly for one user to an enterprise option. The per user pricing model gets quite costly very quickly.

Sendible

Sendible tends to get overlooked because the interface is a little overwhelming and it does so many things, but it is a top-notch option for social media for business. Schedule out posts and monitor your brand using the powerful social media tools included. Sendible can also act as a powerful CRM that is dedicated to social media management. You can add in your clients so they can keep up with their social campaigns in real time.

Supported Networks: Sendible brings it to the table by supporting a ton of networks such as Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, Tumblr, WordPress, YouTube, Blogger, and more!

Pricing: Plans start at $59 per month and include white label and enterprise models open for discussion.

Jason’s Choice: Hootsuite

 Hootsuite is one of the better-known, if not the best-known social media tool in this list. They have an offering for everyone from the individual to the enterprise-level social media needs for business. They do a lot of things well, but security is one of their specialties. You can also compose posts while listening to your online community at the same time with their columned dashboard. Everything you need is tucked away nicely in the left navigational bar from tools to analytics. I choose Hootsuite as my pick because it’s never let me down, the pricing is great, and it does what I need it to without fail.

Supported Networks: Hootsuite supports Facebook, Twitter, LinkedIn, Google+, MySpace, WordPress, and Mixi.

Pricing: Hootsuite has 4 options ranging from free to enterprise.

Wrap Up

I hope this social media platform evaluation will help you make a decision for your own business. Let me know in the comments which platform you chose!

1 Comments

26 September, 2016 Reply

Very helpful evaluation, I was unaware of the other platforms. I really like Hootsuite that's who I'll be rolling with.

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