Third in Series: 10 Tips for Getting Started with Percolate

By Jason McClain | November 13, 2016 | 0 Comment

Third in Series - 10 Tips for Getting Started with Percolate

If you’re thinking about getting started with Percolate, then you’re moving in a good direction for content development. I would expect that your business is also one that generates a lot of content since a good number of marketers distribute content on Percolate.

However, I’m writing to those of you who are new to, or have never heard of Percolate. This is some next-level stuff right here. So if you are ready to take your content marketing to the next level, stick around and learn about getting started with Percolate.

What Is Percolate?

In short, Percolate is marketing software that allows you to plan content, create it, launch it, and then learn from detailed analytics about how to do it better each time. As a content creator, I’ve spent a lot of time drowning in spreadsheets. I’ve created tons of content that was published into the online space and was never really tracked for performance beyond social media likes and shares. Percolate eliminates spreadsheets and tracks all of your campaigns through one platform.

The planning portion is in the form of a calendar which makes it easy for your marketing team to collaborate on everything in one spot. Naturally, you are able to filter projects so you can drill down and understand what is going on with every aspect. Percolate also fosters ideas and creativity by allowing your team to submit ideas for approval in an organized and detailed interface. Getting started with Percolate means you’ll be planning and managing campaigns like a pro in no time.

It Gets Better

Percolate released some updates this year that have only made it better. If you’ve ever sifted through a complicated spreadsheet, scrolled through an endless email thread, or hoped your file sharing service would take that large of a file, then you will understand the benefits of Percolate better than anyone.


Marketing campaigns tend to follow a similar pattern, and you shouldn’t have to create an environment to manage that over and over. Percolate does that for you. So when you run similar campaigns, management and outcome are easy to anticipate.


You can manage and fiddle with your campaigns all day, but if you’re unable to see real numbers on how they are performing, then it’s all for naught. Percolate’s interactive dashboard gives you quick answers to simple questions like:

  • What project is my team working on?
  • Has my campaign gone live yet?
  • How is my content performing?

Teams and Hierarchies

If you need to keep up with multiple brands, their markets, and the teams that manage them, Percolate can also handle that for you. With a few clicks using the robust filters available, you can view any aspect of any brand or project in a few seconds.

I’m not here to convince you that you need Percolate, but I can tell you it will make a huge different in the efficiency of your team. Getting started with percolate could be the catalyst you’ve been looking for to boost your business to the next level.

Next Steps for Getting Started with Percolate

Getting started is easy. Just visit their website and fill out the simple form. They will help you get your whole team on board. They will also assist you in integrating and enhancing other great services with their platform like WordPress, Drupal, Marketo, and Salesforce. You’re probably wondering about pricing. Percolate has a unique pricing structure that is custom to each client. They base their core pricing off the needs of your business individually. You only pay for what you need.

So, if getting started with Percolate is something you want to try, I certainly encourage you to do it. Businesses that involve a lot of different brands and generate heavy amounts of content can only benefit from this platform.


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