Top 5 Internet Marketing Trends to Utilize for Your Business

By Jason McClain | September 17, 2015 | 4 Comment

The Internet marketing landscape is constantly changing and developing. For those looking to integrate more Internet marketing strategies into their overall marketing plan, or just want to make sure their strategies are in line with Internet marketing trends, I wanted to provide a rundown of the top 5 Internet marketing trends that you can utilize for your business.

1. It’s not just mobile friendly; it’s mobile-first.

Since May 2015, mobile Internet usage surpassed desktop usage. It isn’t just about having a mobile responsive website anymore; your strategies need to be revamped with a focus on mobile user purchasing and search behaviors along with other mobile online activities. Take note that mobile device users search for goods and services later in the buying cycle when compared with desktop users.

2. It’s not just about eye-catching images; it’s about the videos.

A study by comScore shows 64% of consumers are more likely to buy a product after watching a video about it. YouTube is a Google product, which means YouTube videos are given preference in its search engine results – more chances for eyeballs on your videos. Aside from video hosting platform choice, what may be lost to some with just one image can now be conveyed in more detail.

3. It’s not about the product or service; it’s about the experience.

You might be unaware that Oculus Rift is shipping out a consumer-ready product in Q1 of 2016. We anticipate that people will come to expect a full immersion with a virtual experience outside of the marketing campaigns. We, marketers, have an opportunity to tell a 360-degree story, personalizing the shopping experience for prospective customers.

4. It’s not posting driving engagement; it’s engagement driving engagement.

Perhaps, you have heard that just because you post, doesn’t mean people will come. This couldn’t be truer, especially with social platform search capabilities continue to develop and content continues to be filtered (without advertising investment) even for those who have liked your company page. Investment in social is predicted to increase as the usage of new buy buttons and payment messaging increases on platforms like Facebook.

5. It’s not just the Internet; it’s the Internet of things.

According to an Adobe CMO article, wearable technology (think Google Glass) will see a user adoption rate of 28 percent by 2016. As big data transforms to super data, in-tune marketers are starting to take a human-centered design approach for a simplified user experience. Marketers stand to gain more publishing subscription revenue, and retailers can provide additional opportunities for faster checkout, real-time input into purchasing decisions, and greater access to deals.

Although these are just a few of the top trends in the Internet marketing space, as marketers get ready to prep their end of the year plans for 2016, they give way to important strategy adjustment considerations. The train is ready to take off. You decide if you want to be on it!

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