How to Use Virtual Reality In Email Marketing

By Jason McClain | April 24, 2016 | 0 Comment

That’s right, we used virtual reality and email marketing in the same sentence. Make no mistake, virtual reality is no longer the technology of the future. For as little as $20, you can get your hands on Google’s offering called the Google Cardboard, download a few apps, and get started sooner than you think. Virtual reality is spreading like wildfire among consumers just like yourself thanks to:

  • The smartphone
  • Samsung
  • Google

Samsung is shipping its latest smartphones with Gear VR devices built by Oculus  VR, the manufacturer of the Oculus Rift device and the company now owned by Facebook.

So, what does this have to do with email marketing for business?

The possibilities are difficult to imagine. After all, things can seem extremely complicated when we are talking about moving from a 2D static world into the third dimension. It seems there are a few steps missing here. Virtual reality is very much still in its infancy as a technology. What we have here, folks, is the proverbial ground floor. As Internet marketers who may have missed the dot com bubble, or missed out on helping to pioneer the other Internet trends in recent decades, here is your chance!

Why Virtual Reality for Email Marketing?

Why not? There’s a disconnect though, right? Here’s the missing link: the smartphone! If you’re a marketer with any tenure at all, then you know about the steady shift toward mobile that has intensified in recent years. Mobile delivered clicks of 46.7% in Quarter 3 of 2015. That is almost half, but that is not the kicker. The kicker is those clicks were from email alone. Boom!

It’s all coming together now, right?

Virtual reality is becoming more popular, because of the smartphone–and more and more users are clicking through emails on their smartphone. Thus, it makes great sense to find out how you can use virtual reality to improve email marketing. Don’t you think?

Virtual Reality Means Immersion 

Can you imagine your customers being able to experience your products in such an in-depth format that it can be called immersion? It’s one thing to write about your products, it’s another to show images, but to be able to show a person a virtual 3D representation is phenomenal. This is exploding across the following four industries right now:

  1. Travel and Hospitality – With virtual reality, consumers can stand inside a hotel room or restaurant before booking their reservations
  2. Automotive – There are a couple of innovative car companies who can send you on a virtual test drive
  3. Real Estate – Video was huge for real estate and the house tour. Can you imagine what virtual reality for email marketing might do?
  4. Retail – Online shopping is already a crazy convenience all by itself. Virtual reality would make it feel like you were the only one in the store!

How To Create Virtual Reality Content for Email Marketing

Well, the first thing to remember is to not make it more complicated than it needs to be. There’s no need to run out and buy 30 cameras and some crazy apparatus that lets you film in every direction at once. Unless you are planning to make virtual reality the focus of your business, creating simple content for now will suffice. Perhaps, you might consider trying one of the many smartphone apps available that allow you to take multi-directional images and then stitches them together for you. In fact, virtual reality for the consumer and amateur creator will probably be centered around the smartphone as has already been hinted toward in the market.

Why Even Consider Virtual Reality for Email Marketing 

As marketers, the thing we strive for more than anything is for our users to be engaged by our content regardless of what it is or how it’s delivered. This is a chance to be on the very cutting edge of technology and be one of the few creating email campaigns utilizing that technology. That’s got to feel good, but more than that, we want to give our customers a memorable experience. We want to relate to them in more meaningful ways, and virtual reality could be the key to doing just that.


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