By Jason McClain | August 10, 2016 | 0 Comment
Before we get into buyable pins, I want to address the B2C acronym. If you’re not aware, this stands for “business to consumer”. When you see this acronym, it refers to businesses that are set up to serve customers as opposed to B2B. B2B refers to businesses that are set up to serve other businesses, or business to business.
The important thing I want you to remember is not all of these acronyms or even what they mean. In all the shuffle, do not forget that the world is “business to human”. We haven’t been overtaken by robots yet!
That’s out of the way, now what the heck are buyable pins?
Well, if the word “pins” wasn’t a hint, buyable pins are a feature of Pinterest for Business. These special pins allow customers to buy products directly from your pin on Pinterest. Yes, that’s right, it puts a buy button right on your pin, and customers can purchase using Apple Pay or their credit card. Shopi-what?
Not so fast, buyable pins are currently only available through a few e-commerce platforms like Shopify or Demandware. However, you can still apply to be on the waiting list to get buyable pins without one of these.
80% of active Pinterest users are women. This means that if your business is geared toward women, then you should absolutely be leveraging Pinterest. Most users are utilizing Pinterest from mobile devices such as smartphones or tablets. Milliennials make up the majority of users. The top occupations of people who use Pinterest are:
Check out these two statements. They are absolutely staggering.
So, in case you thought Pinterest was dead in light of all the new social networks like Snapchat, Instagram, or Periscope and the hype surrounding them, Pinterest is still growing among the millennial landscape! I’d also venture to say that Pinterest is one of the best social media networks for brands to thrive.
Needless to say, if your business is geared toward women and/or millennials, then you need to invest some time on Pinterest.
In light of all the benefits of Pinterest for business, it should be obvious that if you have a product or service that you sell online, buyable pins could be a big deal for your business. Are you currently using buyable pins? I would love to hear from you in the comments below! Link your pins!