How Buyable Pins on Pinterest Are a Big Deal for B2C Companies

By Jason McClain | August 10, 2016 | 0 Comment

Before we get into buyable pins, I want to address the B2C acronym. If you’re not aware, this stands for “business to consumer”. When you see this acronym, it refers to businesses that are set up to serve customers as opposed to B2B. B2B refers to businesses that are set up to serve other businesses, or business to business.

The important thing I want you to remember is not all of these acronyms or even what they mean. In all the shuffle, do not forget that the world is “business to human”. We haven’t been overtaken by robots yet!

That’s out of the way, now what the heck are buyable pins?

What Are Buyable Pins?

Well, if the word “pins” wasn’t a hint, buyable pins are a feature of Pinterest for Business. These special pins allow customers to buy products directly from your pin on Pinterest. Yes, that’s right, it puts a buy button right on your pin, and customers can purchase using Apple Pay or their credit card. Shopi-what?

Not so fast, buyable pins are currently only available through a few e-commerce platforms like Shopify or Demandware. However, you can still apply to be on the waiting list to get buyable pins without one of these.

Key Insights into Pinterest for B2C

80% of active Pinterest users are women. This means that if your business is geared toward women, then you should absolutely be leveraging Pinterest. Most users are utilizing Pinterest from mobile devices such as smartphones or tablets. Milliennials make up the majority of users. The top occupations of people who use Pinterest are:

• Designer
• Student
• Mom
• Teacher
• Blogger

Check out these two statements. They are absolutely staggering.

1. 88% of Pinterest users have purchased what they pin
2. 49% (That is nearly 50%!) have purchased 5 or more of the items they pin

So, in case you thought Pinterest was dead in light of all the new social networks like Snapchat, Instagram, or Periscope and the hype surrounding them, Pinterest is still growing among the millennial landscape! I’d also venture to say that Pinterest is one of the best social media networks for brands to thrive.

Leveraging Pinterest

Needless to say, if your business is geared toward women and/or millennials, then you need to invest some time on Pinterest.

• Feminine majority – If your business provides a product or service for women (even if it’s for men too), then you need to be leveraging Pinterest. Women are more likely to buy brands online and they also develop a loyalty to brands more easily.
• Pinterest is full of moms – If you business is related to toys, baby products, children’s clothes, or anything like that, you are leaving money on the table if you aren’t on Pinterest. There is so much room in the child niche. You could easily become an influencer by providing a wide variety of information beside your products and/or services.
• Mobile-friendly – With all of the emphasis on mobile accessibility and responsive design in the last year, this is huge. Not only are people utilizing Pinterest, they are using it everywhere.
• Growing user base of millennials – Millennials are the next big generation after the Baby Boomers. Like it or not, your new target audience was born between 1983 and 2000. If you haven’t figured out how to market to them, now is the time and Pinterest is a good place to start.

Wrap Up

In light of all the benefits of Pinterest for business, it should be obvious that if you have a product or service that you sell online, buyable pins could be a big deal for your business. Are you currently using buyable pins? I would love to hear from you in the comments below! Link your pins!

 

 

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