By Jason McClain | May 8, 2016 | 0 Comment
Content marketing is a major strategical element to success online. Sure, you can pay for traffic to your content and enjoy the short-term benefits, but using content marketing strategies serves you long after your budget is finished. Even so, content marketing can quickly turn into a daunting task.
First, you need to decide which types of content you want to market and which types you are creating to supplement or market your other content assets. For example, you might choose to market your blog posts and YouTube videos, but not your Instagram posts. Then perhaps you would use Instagram to drive people to YouTube and your blog. Make sense? Good. The point here is to not get too many irons in the fire to the point that you are having trouble managing everything. Content management for business can get crazy busy pretty quickly.
I use YouTube and your blog in my example because you can simply create a great piece of content and then put the main points in a video. In the description box of the video, put a link back to your blog. That is where the magic happens because YouTube is the second largest search engine after Google. It can make or break you when it comes to traffic.
I used one example of repurposing in the previous section, but I really want to stress how powerful these types of content marketing strategies can become. You can continue by using a free tool like ListenToYouTube.com to grab the audio from your video and upload it to podcasting sites. You can take those same key points that you used to create your YouTube video and make them into an infographic. The possibilities for content marketing success are endless. Be creative. Once you have the base content everywhere you want it to be, start sharing it via your email list and social media.
Now that you have an idea of how content marketing works and you’re excited about it, let’s take some action steps so we can get started:
Now you’re ready to set some content marketing goals and and create a step-by-step list to get you going.
What are you trying to accomplish with content marketing? Begin with the end result you want and work your way backward. Content marketing for business can achieve many goals like:
Figure out what you want it to do for you and set goals to make it happen.
Once you have your content marketing strategy outlined in detail, create a checklist for yourself or your team. This checklist should include the steps to be carried out each time a new piece of content is created. This will make it easy to monitor your content marketing success. Then you can tweak things as you go to improve your stats. Who knows, you might very well become an authority on content marketing before it’s all over.
Whether you are a seasoned content marketer or just starting out, I think we can all agree on the importance of having a content marketing strategy as part of any business. I’d love to hear from you in the comments if any of these content marketing tips helped you out. I’m going to go put these into action right now!