By Jason McClain | May 18, 2016 | 0 Comment
Hello everyone, it is time to find the latest social media highlights from the last month. I’ve got a range of news for you from Twitter to SnapChat, so let’s round it up!
Twitter made finding people to follow a little bit easier via their mobile app this past week by adding the new Connect feature. The update went out to Twitter apps on both Apple and Android. The new tab was added to the menu and provides users with follow suggestions based on accounts they are already following, their contacts should they choose to sync them, and their activity. This update comes amid the social media network’s struggle to boost growth after only a moderate year in 2015.
When I say everyone is on social media, I really do mean everyone from the Pope to the President to the terrorists. For obvious reasons, the government intelligence agencies have accounts and monitor what goes on social media networks. Twitter shut down government access to a data mining service and notified officials that they wouldn’t be renewing the contract. It seems that Twitter is going for the user privacy emphasis to help its reputation.
Periscope is beta-testing a new feature that will allows users to save their live streams forever instead of just 24 hours. Users wishing to try out the feature need only add the hashtag #save to their title. Periscope is a fairly small social media player and sort of a one-trick pony at the moment, so this update is no doubt a way for it to compete with Facebook Live. Facebook Live saves live streams indefinitely to users’ timelines unless the user deletes them manually.
Instagram Now With Featured Video Channels
Video is taking the Internet by storm, literally. Across most, if not all, of the social media networks, video is becoming the most prominent content medium. Instagram is no exception. They recently changed from a timeline to algorithm to decide what appears in users’ feeds amid much controversy from the community. These new features were launched with the Coachella event driving the advantages behind them. Users can access the new feature via the Explore tab.
It is SnapChat. Are you surprised? This is why many marketers have embraced the network since millennials are the latest target audience which will soon dominate Internet traffic. SnapChat actually beat out Facebook among the 6,500 U.S. teens polled. With 60% of all smartphone users between the ages of 13 and 34 using the app, it’s poised for exponential growth. If you’re not using it as a part of your social media strategy, you might want to check it out.
SnapChat again! That is up 2 billion views since February 2016. More than a third of users on the social media network also create content which has resulted in the video boom. There are a lot of reasons why you should be paying attention to SnapChap, but knowing how to use the platform for your business, but it isn’t readily apparent by just opening the app though, so you’re going to need some help. You can try to learn a few ways to use the app for your small business and do a bit of testing to get started. With their growth, if your business caters to millennials at all, you need to know how to use SnapChat. Otherwise, you’re probably fine with narrowing your social media focus to just Facebook.
The biggest take-away here, I think, is social media’s quick migration toward video. Basically, if you’re not using video in some way, you’re just not relevant unless your niche is…well, video is viable for any niche really. I’d love to hear from you in the comments about how you’re using video. Are you using SnapChat? I’m really interested in learning more about it.